Breakthrough Creatives

Uncover creatives so powerful they implant an unshakeable 'virus' in the customer's mind.

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    πŸŒ’ We are NOT** marketing newsletter. There are millions of marketing newsletters. Most of them will be better for you if you’re looking for good marketing content. Don’t sign up for ours expecting the same.

    πŸŒ“ We are focused on servicing the minority of marketing founders that are dissenters, rebels, and nonconformists focused on creating a new category and positioning them as leaders of the industry

    πŸŒ”See how great creatives positions themselves as category leaders and breakthrough all the noise

    🌘 We steer clear of short-term trends like "me-too," "woke," "ESG," and celebrity endorsements that may offer immediate appeal but can destroy your brand in the long run & alienate your core customers. (e.g. Bud Light).